There are two aspects of a fundraising campaign that can do wonders to it: Its target date (or deadline) and its target amount. The deadline gives a sense of urgency to donors so that they don’t delay their donation too long. The target amount, on the other hand, can give a sense of achievement. You
If you want to have a fruitful fundraising campaign, whether it be during Ramadan or during the fall or winter seasons, make sure you allocate some time and resources to the design of marketing material. Don’t leave it to the last minute and certainly do not treat it like an afterthought. Give yourself one to
It cannot be overstated how important storytelling is to fundraising in the non-profit sector and by extension to Muslim organizations. After all, through storytelling you can show the great work your organization is doing to the Muslim community. Now, if you want to generate considerable excitement about your Masjid or Islamic School project within your
There is no doubt that one of the most effective fundraising techniques in the Muslim community is to bring them under one roof, soften their hearts with some hadiths, ayahs, and stories of their pious predecessors, and then ask them to donate. We see this happening at fundraising dinners very successfully, Alhamdulillah. So, why not
One proven fundraising technique used often by Muslim organizations, such as Masjids and Islamic schools, is to get their local communities to reach out to their contacts wherever they are in the world and ask them to donate. Not only does this approach result in generous donations, because the donors are coming in through a
The last 10 days of Ramadan have a very high significance in a Muslim’s life. Muslims revere these 10 days because the prophet Muhammad (SAAW) did so, and he did so because they contain the most significant night of the year, Laylatul Qadr – a deed done during this night has more reward than deeds
Once someone makes a donation to your Masjid project or Islamic School, what happens next? Do you thank them? Do you communicate to them regularly providing updates on the progress of the project? Have you ever looked at your donor database to determine how many of your donors are repeat donors?
When your Masjid project or centre’s expansion project requires you to raise millions of dollars, it becomes necessary to put some thought and strategy on how you’re going to raise these funds. With proper planning and strategizing, your fundraising ambitions can go a long way. Here are seven tips you can follow when planning your
Storytelling is very big in the non-profit sector. It is the main technique used to trigger an emotional response from a target audience to solicit donations. Have you ever thought about the individual stories of the various people benefiting from a Masjid or Islamic School? Whether they are regular musallees, or reverts who took their shahadah at your Masjid, or parents of students attending an Islamic school, they all have a story that links them to your organization.